Product & Lifestyle · 2026
Objects of Intent
Three categories, one rule: nothing on the object that does not need to be on the object.
Self-initiated project
Context
From intention to precision
The product programme began as an internal exercise: could a single design position survive translation across three unrelated categories without becoming a style?
A watch, a fragrance and a set of leather goods were developed in parallel. Each had to be resolved on its own terms while sharing one governing rule — reduction until the object explains itself.
Process — from sketch to form
Timepiece
One red second
The dial carries no numerals, no branding at six, no date window. Hour and minute hands are matte black on matte black, legible only through the shadow they cast.
The single seconds hand is Hert Red. It is the only element on the object that moves, and the only element that is coloured. The watch tells you almost nothing until you look, and then it tells you exactly one thing.
Some things are made. Some are crafted. We craft the ones that last.
Campaign line — Hert Leather Goods
Leather goods
Built by hand, defined by time
The leather line is the least decorated part of the system. No visible hardware branding, no contrast stitching, no monogram. Identification is a blind-debossed mark placed where the wearer will find it and nobody else will.
Campaign art direction treats every product as a single object in an architectural space — one light source, one shadow, one red plane, no styling.
Campaign sequence
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