HERT — Graphic Design & Marketing

Beyond the noise.
This is where rules end.

A shaft of daylight falling down a tall concrete chamber onto a small red doorway at its foot.

Volume 00

A brand story,
told in pictures.

Sixty-two spreads of concrete, dark, and one red thing. No logo is explained and no project is credited — this is the place HERT is named after, shown rather than described.

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The cover of HERT Volume 00 — a concrete monolith on a dark ground with a red opening at its base.

What it is

Hert is a place
before it is a studio.

HERT takes its name from Shahr-e Hert — in Persian, a place with no one in charge, where anything goes. Volume 00 is an attempt to photograph somewhere that does not exist: concrete mass, flat light, and a single red interruption that is never explained.

It was made image by image rather than designed as a document. Each picture was generated, selected and enlarged on its own, and the type was then set into whatever quiet the picture already had, so nothing is laid over anything. One red element per frame. No frame used twice.

It is not a portfolio and not a brand manual. Nothing inside it is a case study, and the mark is never put on a page and explained. It is the studio’s own weather, at book length.

From the same set

A colonnade of red columns receding into the dark, a pale stair running away between them.
Looking up into a concrete structure, daylight falling through an opening between the beams and one red girder low in the frame.
A deep red lattice of open square cells filling the frame, light raking across its edges.

These are from the pool the book was built from, not from its pages.

Digital edition

Take it for what you think it is worth.

The complete set of spreads as a single PDF at original resolution — the whole book, nothing held back.

Pay what you want, from AED 33.

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In print

Paperback and hardcover editions are on the way. This page will carry the links when they are live.