HERT — Graphic Design & Marketing

Beyond the noise.
This is where rules end.

Visual Research · 2026

Index of Noise

Not a mood board. A working index of what noise looks like before it becomes structure.

Self-initiated project

Index of Noise — An ongoing image archive that organises visual fragments without resolving the tension between them.
Client
Self-initiated
Year
2026
Location
Studio
Sector
Visual Research
Services
Art Direction · Visual Research · Image System · Print Direction

Context

A reference library with rules

Every studio keeps reference. Most of it is unusable within a year because it was collected by taste rather than by criteria.

Index of Noise is an attempt to collect by criteria. An image enters the archive only if it demonstrates one of four conditions: dispersal, fracture, residue, or emergence. Nothing is filed by subject, mood or colour.

Anatomical collage — a figure dissolving into orbital diagrams and red spheres.
Two figures dispersing into ink and smoke beneath a black sun and a red disc.
A silhouette breaking apart into a cloud of particles against a bleached ground.
Chaos is not the absence of structure. It is structure waiting to be discovered.

HERT

A skeletal leaf, half intact and half burned into red ash, on a pale ground.

Criteria

Four conditions

Dispersal — matter leaving its own form while remaining recognisable.

Fracture — a structure that has failed along a line you can read.

Residue — what is left when the event is over.

Emergence — order becoming visible without being imposed.

Selected plates

A concrete corridor opening onto a red disc suspended in a bright void.
A silhouette dissolving into ink and particles against a bleached ground.
A translucent petal form edged in deep red against black.
Dark matter dispersing across a pale ground.
A salt plain under heavy cloud with one small red object at the horizon.
Eroded stone chambers with a thin red fissure at the centre.

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Status
Ongoing · added to monthly
Conditions
Dispersal · Fracture · Residue · Emergence
Use
Internal art direction reference and print series

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